Cyber crime in New Zealand is on the rise and it’s not just big businesses and government organisations that need to take this threat seriously. Research shows that in 2016… Read more »Infographic: Cyber crime in New Zealand – what you need to know
The digital world is a new frontier to many and has rapidly changed the ways we do business. Strategies that have made us successful offline might not always work in… Read more »10 digital branding mistakes you’re probably making
The 4 P’s of marketing are a well-known recipe for a successful marketing plan. Most of us know these to be ‘Product, Price, Promotion and Place’. There are also 4… Read more »The 4 P’s of Business Leadership: Purpose, Persistence, Patience, Productivity
Jodyanne Kirkwood & Tarja Viitanen from Otago University surveyed 217 business owners about Tall Poppy Syndrome (“TPS”) and how it affects them in their decision making in their businesses. Check… Read more »Does Tall Poppy Syndrome really impact business owners in New Zealand?
Strategies to help win customers without breaking the bank. Back in the late 90s, working as a marketing consultant, I would always hear the managing director of a risk insurance brokerage I was assisting… Read more »6 low cost marketing ideas for startups
If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand behind you, how can you realistically compete? In 2016 global… Read more »How important is your brand for getting a foot in the door?
There is plenty of advice out there for employees about the importance of not mistaking good management for good leadership. But entrepreneurs also need to be reminded that good leadership is… Read more »Don’t mistake good leadership for good management
We’ve probably all either worked alongside or even been the client of a truly exceptional salesperson. Many people put what they do and how they do it down to some… Read more »Nine powerful daily habits of the best salespeople
Dale Carnegie wrote a fantastic book back in 1936 that really spelled out How to Win Friends and Influence People, and in my view it was so successful, and continues… Read more »Seven modern day ways to leave a lasting impression
For many of us, the morning is our most productive time of the day, with the two hours after lunch being the least productive. That’s why those sensible people in… Read more »Prepare for tomorrow today