Jodyanne Kirkwood & Tarja Viitanen from Otago University surveyed 217 business owners about Tall Poppy Syndrome (“TPS”) and how it affects them in their decision making in their businesses. Check… Read more »Does Tall Poppy Syndrome really impact business owners in New Zealand?
The Government estimates that the Kaikoura earthquakes will reduce New Zealand’s gross domestic product by $450M-$500M You can probably manage a situation where your business is without power for an… Read more »What would it cost if your business systems were down for a week?
Strategies to help win customers without breaking the bank. Back in the late 90s, working as a marketing consultant, I would always hear the managing director of a risk insurance brokerage I was assisting… Read more »6 low cost marketing ideas for startups
If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand behind you, how can you realistically compete? In 2016 global… Read more »How important is your brand for getting a foot in the door?
We’ve probably all either worked alongside or even been the client of a truly exceptional salesperson. Many people put what they do and how they do it down to some… Read more »Nine powerful daily habits of the best salespeople
Dale Carnegie wrote a fantastic book back in 1936 that really spelled out How to Win Friends and Influence People, and in my view it was so successful, and continues… Read more »Seven modern day ways to leave a lasting impression
‘How to’ tips with Mike Reausof If you’re in business it’s easy to get overwhelmed with managing customer relationships. With so many details like follow ups you said you’d do,… Read more »Outlook Customer Manager: a ‘Manager’ for the Manager
In challenging business environments, there is more pressure than ever on leaders to deliver results. At these times, when it can be difficult to extract additional revenue from the market,… Read more »Inspiring performance in a tough market
In the entrepreneur world, we hear a lot of talk about entrepreneurs and businesses needing to be ‘global from day one’. Investors and business commentators lament our lack of significant… Read more »Why our small businesses are a BIG deal
You already know that sending unsolicited marketing emails is not just bad for your brand, but downright illegal under the Unsolicited Electronic Messages Act 2007. But did you know consumers… Read more »Protect your brand by checking before you send