Strategies to help win customers without breaking the bank. Back in the late 90s, working as a marketing consultant, I would always hear the managing director of a risk insurance brokerage I was assisting… Read more »6 low cost marketing ideas for startups
If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand behind you, how can you realistically compete? In 2016 global… Read more »How important is your brand for getting a foot in the door?
There is plenty of advice out there for employees about the importance of not mistaking good management for good leadership. But entrepreneurs also need to be reminded that good leadership is… Read more »Don’t mistake good leadership for good management
We’ve probably all either worked alongside or even been the client of a truly exceptional salesperson. Many people put what they do and how they do it down to some… Read more »Nine powerful daily habits of the best salespeople
Dale Carnegie wrote a fantastic book back in 1936 that really spelled out How to Win Friends and Influence People, and in my view it was so successful, and continues… Read more »Seven modern day ways to leave a lasting impression
For many of us, the morning is our most productive time of the day, with the two hours after lunch being the least productive. That’s why those sensible people in… Read more »Prepare for tomorrow today
They say that ‘knowledge is power’ and ‘data is the new gold’ – but is it really? And how is this relevant for small and medium businesses (SMBs) in New… Read more »Mining for ‘gold’ – is knowledge really power?
Had a great idea? Cool! But think carefully before investing your life savings trying to turn it into a business. They say that ideas are a dime a dozen, and it’s… Read more »Spotting the gap: how to have better business ideas
‘How to’ tips with Mike Reausof If you’re in business it’s easy to get overwhelmed with managing customer relationships. With so many details like follow ups you said you’d do,… Read more »Outlook Customer Manager: a ‘Manager’ for the Manager
When phil&teds and Black Pearl Mail first met, it was out of pure luck. Dominic Blackie, the CFO of one of New Zealand’s most successful children’s brands, was on the… Read more »Email signatures: Black Pearl Mail’s simple solution for a fiddly problem