Tobacco Motorwear is one tough brand

Not many people would be willing to drag test their jeans – unless, of course, they’re fans of Tobacco Motorwear. For fashionable motorcycle riders, jean drag testing is a new favorite pastime. The owners of this innovative brand of Kevlar-lined jeans, which are designed to keep riders safe, was recently recognized as one of Microsoft’s 10 Under 10. Watch the video below to see how their jeans work and read more about how they went from cool idea to successful business in our 10 Under 10 eBook.

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