Alexis Ohanian from Reddit shares the importance of community at Minneapolis’ Accelerate Your Business event

The Accelerate Your Business Event series made a stop in Minneapolis earlier this month, with community spirit at the core for SMB Owners and Entrepreneurs.

This post has been authored by Peter Pizzi – Windows Commercial Lead at Microsoft.

Small and Medium Business Owners and Entrepreneurs descended on the Hyatt Regency in Minneapolis for Microsoft’s  Accelerate Your Business event on May 10th for a morning of inspiration, hands-on exploration of the latest devices and technology and, maybe, most importantly, an opportunity to connect as an SMB community.

Alexis Ohanian, co-founder of Reddit and best-selling author of Without Their Permission, opened the event with an inspiring talk about his journey from turning Reddit from a ‘dorm-room idea’ to the success it is today and how he discovered people crave and invest in community.

Whether it is sneaker lovers, beard enthusiasts, or cat videos; people around the world want to engage with others in a sense of community.  For business owners, it is critical to create community around the work they are doing; both in the culture of their company and for their customers, he said.

accelerate your business

Carol Roth, Host of Office Small Business Academy and Author of the Entrepreneur Equation, gave a rousing interactive workshop on Customer Loyalty 3.0. She believes business success in the 21st century is all about creating community for your customers; customer loyalty is mechanism to grow your business and it is your existing customers who will be your best advocates and fans.  During her talk she cited companies like Harley Davidson and Tesla as shining examples of businesses who have recognized the value of community and find authentic ways to build community around their brand and products.

accelerate your business

For attendees, the event itself offered an opportunity to commune with other SMB owners and entrepreneurs, speak to peers who have been on the journey of business ownership for many years and, for some just starting out,  learn what’s hot with new business principles and the latest technology.

Participants had the opportunity to meet with, and hear from technology experts from Lenovo, Acer, Samsung, Micro Center, Intel and Microsoft, to discuss their technology challenges and get hands-on with the latest devices, leaving the event with a new sense of community among fellow business owners and entrepreneurs in Minneapolis.

Take a peek at this short video for more highlights from the Accelerate your Business Event in Minneapolis. And do check out the latest Windows 10 Pro device offers our partners are providing for your small business to grow, impact and innovate!

Join the Accelerate Your Business community! Follow us on Facebook and Twitter – the next stop on the Worldwide Accelerate Your Business tour will be announced soon – you don’t want to miss out on this fantastic opportunity to grow with our SMB community!

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